80% of your referrals are going to come from 20% of your past clients. But they'll only come if you frequently remind them that you are still in the business of providing exceptional service. It's very possible that you already know this or have experienced it. So the question is, how do you turn it into a consistent, scorching hot revenue machine?
Use home anniversary cards.
By keeping in touch with your past clients and putting your business card in the home anniversary card they have a reminder of you and the excellent work you did for them. Maybe they will past your business card to a friend or family. Just by getting the home anniversary card it reminds them of you and your business.
Now you have a massive, referral-generating, machine that you can use to skyrocket your business. Before we close I want to share just three little keys to the game that will make all the difference. First, this doesn't take much time but it does take diligence. Consistency is the key. Second, you will have a huge upper hand compared to your competitors (the ones who only blast clients with impersonal postcards and mass mailings ) but only because your contact is personal and thoughtful. So make sure to keep it that way. Your clients will feel the difference and so will your bank account. Get started today!