80% of your referrals are going to come from 20% of your past clients. But they'll only come if you frequently remind them that you are still in the business of providing exceptional service. It's very possible that you already know this or have experienced it. So the question is, how do you turn it into a consistent revenue?
Use home anniversary cards.
By keeping in touch with your past clients and putting your business card in the home anniversary card, they have a reminder of you and the excellent work you did for them. Maybe they will pass your business card on to a friend or family member. Just receiving a thoughtful home anniversary card reminds them of you and your business.
I want to share a couple of keys to the game that will make all the difference. First, this doesn't take much time but it does take diligence. Consistency is the key. Second, you will have a huge upper hand compared to your competitors (the ones who only blast clients with impersonal postcards and mass mailings). That is because your contact is personal and thoughtful. So make sure to keep it that way. Your clients will feel the difference. Get started today!