Real estate is a competitive market and marketing your services can be challenging. You know from experience that the best form of marketing is word of mouth. It's easy to close the deal when your former clients have been bragging you up. Just provide the same excellent service and you'll win big.
The real question is how to drive referrals.
I have a little secret that I'd like to share with you. You can't drive referrals without giving your clients a reason to talk about you. You need to know their expectations and then exceed them. One way to exceed their expectations is to strategically use greeting cards. Thank them for the listing with a real estate thank you card. Then, when they move, congratulate them with a new home card. A year later, let them know that you think of them as friends and not clients by sending them a home anniversary card.
You see, a thank you card is more than a piece of paper. It says, "I respect you and value you." There just isn't an easier way to communicate respect and value than with a greeting card. Plus, it's sustainable. You can't afford to give a 40" TV every client. But you can afford to give them respect and value.
Take the extra time. Your clients will talk about you until the cows come home. And then, you'll get more referrals.
Click 'Add to Cart' to jumpstart your referrals with real estate thank you cards.